outfits with attitude

Our story

Say Less. Slay More.

This brand was created with one thing in mind - You! You're a Side-Eyer. Its for those days when you want comfort to still feel special, when you want to say a lot without saying much at all. Quite simply put - we can rest back knowing the Side Eye will do our talking.

About Us

Side Eye Shady From Day One

Created for those of us who appreciate the comfort and confidence of timeless clothes but know when you add in a dose of Side Eye attitude - well then that becomes something really special. Lets use our clothes to call out the Shady together but in a drama free way - the best way!

Sustainably made, our pieces want to turn heads, to be unapologetically cool, and always a little bit cheeky. Like our clothes, we want you to feel unfiltered, unbothered, and absolutely unstoppable.

Caring for our clothes

Sustainably Shady

At Side Eye Shady, sustainability isn’t a trend, it’s a standard. From day one, we've been committed to doing things differently: designing clothes that are bold in style and gentle in impact.

Power in the glare. Passion in the wear.
Sustainability

Built to Last, Not to Landfill

We believe fashion should never be disposable. That’s why every piece we design is made with longevity in mind - quality fabrics, timeless fits, and construction that holds up. The result? Clothing that’s built to last, not fade away after a few washes. Because great style shouldn’t come at the planet’s expense.

Sustainability

Conscious From Thread to Tag

From the materials we choose to how we ship your order, we’re thinking about impact every step of the way. We’re always looking for ways to reduce our footprint - whether it’s sourcing organic cotton, using recycled packaging, or working with responsible manufacturers. It’s a process, and we’re committed to doing it better every season.

Sustainability

Style That Feels Better

Wearing your values never looked this good. We’re redefining “cool” by merging bold design with responsible production. Our mission is simple: make pieces you’re proud to wear, on every level. With us, sustainability isn’t a feature. It’s the foundation.
Sustainability

Built to Last, Not to Landfill

We believe fashion should never be disposable. That’s why every piece we design is made with longevity in mind - quality fabrics, timeless fits, and construction that holds up. The result? Clothing that’s built to last, not fade away after a few washes. Because great style shouldn’t come at the planet’s expense.

Conscious From Thread to Tag

From the materials we choose to how we ship your order, we’re thinking about impact every step of the way. We’re always looking for ways to reduce our footprint - whether it’s sourcing organic cotton, using recycled packaging, or working with responsible manufacturers. It’s a process, and we’re committed to doing it better every season.

Style That Feels Better

Wearing your values never looked this good. We’re redefining “cool” by merging bold design with responsible production. Our mission is simple: make pieces you’re proud to wear, on every level. With us, sustainability isn’t a feature. It’s the foundation.

On Rotation

Cool Looks, Conscious Choices

Cool Looks, Conscious Choices

Why Quality Over Quantity Just Makes Sense Fast fashion might be cheap, but it comes at a cost, to the planet and to your style. That’s why we focus on...
— Sarah Murphy
Year-Round Style with Tees & Sweaters

Year-Round Style with Tees & Sweaters

How to Style Graphic Tees All Year Long Graphic tees aren’t just for summer, they’re a year-round essential if you know how to style them right. In warmer months, throw...
— Sarah Murphy
Layered Looks, Loud Statements

Layered Looks, Loud Statements

Finding Your Style: Why the Right T-Shirt Matters When it comes to effortless style, nothing beats the perfect t-shirt. It’s the foundation of any great outfit, versatile, comfortable, and surprisingly...
— Sarah Murphy